Rigel Gemini blogs on fashion, art, film, music, travel and lifestyle within the LGBTQ community. Sponsored posts are one way he earns income from his blog.
In this scenario, brands will pay to have their company name, products or services featured on a blog. Sponsored posts offer brands a way to get exposure from popular bloggers and other influencers, while offering the content creator a fee. As with affiliate marketing, numerous sponsored post networks exist to bring together brands with bloggers and social media influencers.
“I monetize via sponsored posts and brand partnerships mainly,” he says. “This has been a consistent stream of opportunities for years.”
Adds lifestyle photographer Nicholas Valdo, “Affiliate links and sponsored posts seem to be the most organic and true way to promote products I genuinely believe in and have used.”