3. Creating more breathing room. “We decided to create a new edge-to-edge results design and to minimize the use of shadows, making it easier to immediately see what you’re looking for,” says Aileen. “The overall effect is that you have more visual space and breathing room for Search results and other content to take center stage.”
4. Using color to highlight what’s important. Aileen says that some other iterations of the redesign experimented with using lots of bold colors, and others tried more muted tones. They weren’t quite right, though, and ultimately the team focused on centering content and images against a clean background and using color more intentionally to guide the eye to important information without being overwhelming or distracting. “It has an optimistic feel, too,” Aileen says.
5. Leaning into that “Googley” feeling. If you’re noticing the new design feels a little bubblier and bouncier, you’re onto something. “If you look at the Google logo, you’ll notice there’s a lot of roundness to it, so we’re borrowing from that and bringing it to other places as well,” says Aileen. You’ll see that in parts of this redesign, like in rounded icons and imagery. “That form is already so much a part of our DNA. Just look at the Search bar, or the magnifying glass,” Aileen points out.
