Be ready for what’s next: growing your business in 2022Be ready for what’s next: growing your business in 2022Vice President / General Manager, Ads

Unlocking new opportunities for growth with automation

Shifts in consumer behavior continue to present challenges and opportunities for businesses around the globe. And despite some parts of the world reopening, it appears many of these shifts will not only stay, but accelerate. Take food delivery, for example. Searches for “takeout restaurants” surged 400% last year compared to the start of the pandemic.

In meeting with many advertisers, I’ve heard how readiness, speed and agility have been critical for managing complexity and driving growth in these uncertain times. That’s why advertisers are turning to automation more than ever before. In fact, over 80% of Google advertisers are now using automated bidding to free up time and improve ad performance.

Posted by Contributor