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Giving businesses more capabilities in e-commerce and digital marketing

The pandemic accelerated the need for digital tools — and we know digitally advanced businesses have been more financially resilient, and have hired at twice the rate compared to less digitally advanced peers.

To ensure businesses of all sizes can use digital marketing and e-commerce to unlock growth opportunities — and that they have access to talent with the know-how — Google is launching a new Digital Marketing & E-commerce Certificate.

This new certificate is rigorous, and endorsed by the 4A’s (American Association of Advertising Agencies) and the AAF (American Advertising Federation). Here’s what you should know:

  • This certificate teaches digital marketing and e-commerce skills, including how to find customers, building an online store, measurement and analytics and increasing customer loyalty.
  • Like all our certificates, all course instructors are Google employees who are subject-matter experts.
  • Learners will get hands-on experience with popular digital marketing and e-commerce tools and platforms such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify and Twitter, as well as Google Ads and Google Analytics.

This certificate is the latest addition to the Google Career Certificates program, which provides flexible online training for skills in high-growth fields. Combined, these certificates provide job seekers with access to more than 1.5 million in-demand jobs in the U.S. Graduates of the program gain access to jobs through our employer consortium, which includes more than 150 companies — such as Crate & Barrel, Infosys, Shopify, Verizon, Walmart, Wayfair and Google — that are eager to hire entry-level talent in these fields.

We’re looking forward to seeing what opportunities businesses, employees and job seekers continue to unlock with the expansion of the program. Learn more and enroll at

Posted by Contributor