Redesigning Search would harm American consumers and businessesRedesigning Search would harm American consumers and businessesDirector, Economic Policy

To get more specifically to the issues raised in today’s lawsuit: it suggests we shouldn’t have worked to make Search better and that we should, in fact, be less useful to you. When you search for local products and services, we show information that helps you connect with businesses directly and helps them reach more customers. This lawsuit demands changes to the design of Google Search, requiring us to prominently feature online middlemen in place of direct connections to businesses.   

Redesigning Google Search this way would harm the quality of your search results. And it would come at the expense of businesses like retailers, restaurants, repair shops, airlines and hotels whose listings in Google help them get discovered, and connect directly with customers. They would have a harder time reaching new customers and competing against big commerce and travel platforms and other aggregators and middlemen. 

The data shows that our local results in Search drive more than 4 billion direct connections for businesses every month (such as visits to businesses’ websites, people calling merchants, getting directions to stores, ordering food from restaurants). 

Even as we have added content and features to our search results, the volume of traffic we send to non-Google sites has increased every year since Search was created. Our search results page, which used to show 10 links, now shows an average of 26 outgoing links on mobile devices. 

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