As part of our efforts to support and strengthen the overall retail ecosystem, we have also expanded our offerings for Comparison Shopping Services. Our free resources and tools available through the CSS Program assist them in several areas of their business operations, including:
Managing product inventory from retailers at scale
Receiving comprehensive support to optimize the performance of their Shopping ads
A bespoke online Google platform providing up-to-date training, market data, and product optimization tips.
The program currently helps 700 active participants, representing tens of thousands of retailers. Within our CSS Program, we have a Comparison Shopping Partners program, which gives certified CSSs access to additional benefits. This includes direct collaboration with Google experts on the most advanced technical topics related to Shopping ads.
Merchants are seeing the value of these initiatives across the region. For example, Rituals Cosmetics, a luxury bath and body brand active in 28 countries, was looking for a partner to help them improve their performance marketing. They turned to their CSS, Producthero, for help. Together, Rituals and Producthero scaled Shopping ads with smart bidding and other advanced features. Combined with Producthero’s own product feed optimization tool, Rituals achieved a triple-digit turnover increase in online sales within their spend targets.