In London, Lyon and Barcelona
Syreeta Levy runs Levy & Co, a men’s barbershop in North London. As a gay Black woman, Syreeta’s intention has always been for her business to attract and appeal to a diverse audience. Levy & Co’s success is a testament to the strong personal connection she forges with her customers, regardless of their background. “It comes down to two core things: haircuts and counseling,” she explains. Her brand’s distinct personality figures in as well, and Syreeta features it in her marketing. Syreeta has also added the “women-led” and “LGBTQ-friendly” business attributes to her Business Profile, which potential customers can now see directly on Google Search and Maps. She believes this helps her business stand out in search results and they’re a big part of her shop’s appeal.
It’s a similar story for Allison Denis from Lyon, France. In 2016, she launched her “self-garage” business, Mabagnol, which gives drivers the space and the tools to fix their own cars. Allison’s biggest challenge has been establishing her place in the male-overrepresented industry of automotive repair, and like Syreeta, she’s proud to identify as a women-led business online.
And in Barcelona, there’s Berta Font Amor, Monse González Yebra and Mavi Calabrese, who started Fit Lovas, a fitness community where women feel confident to be themselves. Promoting their venture online as a women-led business has helped Fit Lovas attract new members from around the world. As well as serving their local community, the growing business now regularly welcomes women from Mexico, Argentina, and other Spanish-speaking countries to their online classes.