AI-assisted landing page builders are regarded as potential “killer apps” for their ability to shorten campaign launch times by streamlining or removing need for development skills.For the organizations that are already using AI, the applications are diverse, with a strong emphasis on general business support, marketing and content creation.
Out of 216 respondents representing 199 different organizations, a significant majority indicated that their organization is already using AI.
Key Trends from the Global AI Survey 2025
AI is no longer an experiment
The primary reasons organizations are not using AI include concerns about data privacy and security, the ethical implications of AI, and the potential for AI to produce inaccurate or biased information.
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Respondents were most enthusiastic about AI features that promise automation and efficiency. The most highly valued features address clear pain points and offer tangible benefits.
For the organizations that are not yet using AI, the main deterrents are varied but predominantly revolve around a lack of clear use cases, resource constraints, or concerns.
AI is a tool for automation and efficiency
Rather than relying on staff to pick their own tools, organisations are increasingly embedding AI into established systems for example, CMS, CRM, marketing automation platforms.
Ability to deliver a market advantage is seen as significant
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A Focus on Trust and Human Control
Our analysis uncovers the key areas where organizations are concentrating their AI investments and identifies the features they consider essential for achieving long-term success. This report offers decision makers data-driven insights to help them prioritize their investments and maximize their strategic outcomes.
Respondents caution against AI taking over critical functions like permissions or autonomous actions. Many believe that certain responsibilities should remain under human oversight to prevent unintended consequences.
Equip your organisation with the knowledge to make informed AI investment decisions and stay ahead in a rapidly evolving digital landscape. Download your copy of The Global AI Report 2025 today and access the evidence-based guidance your team needs to prioritise initiatives and drive meaningful results.
What stops organizations from using AI?
While there is excitement about AI’s potential, the survey also highlights a crucial need for features that enhance, but do not fully replace, human oversight. The report emphasizes that a focus on trust, accuracy, and the preservation of human control is paramount.
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Our recent webinar summarised the report key findings. A recording is available to watch on The Drupal Association Youtube.
Webinar recording: Key Insights from Global AI Survey and Roadmap Reveal
There is a clear desire for AI features that enhance human oversight – not replace it.
