2. Drupal integrates with most of the popular marketing tools
Marketing is among the crucial factors you need to consider while choosing a CMS platform. If you build your website with Drupal, you will have access to several marketing tools that you can use to boost the visibility of your website and increase sales. Some of the popular marketing platforms that integrate with Drupal include Mailchimp, HubSpot, Salesforce, Google Analytics, Crazy Egg, Social Auth Google, and many more.
These platforms make creating and optimizing email marketing campaigns, social media ads, and Google Ads much easier. Most of them have marketing automation features, which can significantly improve the productivity of sales and marketing teams. Overall, the marketing experience of a website built with Drupal is one of the best.
