Last week’s Drupal AI webinar, Choosing the Right AI Tools for Content and Marketing, brought together a global audience and a powerhouse panel. Jamie Abrahams, Alan Botwright, and Matthew Saunders spoke while being moderated by Paul Johnson. Together, we tackled pressing topics facing digital leaders: how to harness AI to deliver real marketing value without getting lost in hype or hamstrung by complexity.You can never spend too much time framing the problem. Once that’s clear, everything else starts to fall into place.
– Matthew Saunders
– Matthew Saunders
Jamie framed Large Language Models (LLMs) not as creative geniuses, but as very good pattern recognizers. They’re more “clever librarians” than original thinkers.
Highlights & Key Insights
1. Start with the Why, not the Tool
– Alan Botwright
If you’re using a public LLM, your data is not private. Full stop.
Ask: a year from now, this AI rollout failed. Why? Map every reason—and you’ll surface the hidden costs before they become real.
Ask: a year from now, this AI rollout failed. Why? Map every reason—and you’ll surface the hidden costs before they become real.
Ask: a year from now, this AI rollout failed. Why? Map every reason—and you’ll surface the hidden costs before they become real.
Ask: a year from now, this AI rollout failed. Why? Map every reason—and you’ll surface the hidden costs before they become real.
Ask: a year from now, this AI rollout failed. Why? Map every reason—and you’ll surface the hidden costs before they become real.
– Jamie Abrahams
Paul started the conversation by framing the discussion with some statistics. Budgets are under pressure.
Final Thoughts
LLMs are not doing reasoning in the human sense, they’re more like an extremely good search engine of human knowledge.
If you missed the session or want to share it with your team, the full recording is available here:
The team then tackled one of the biggest blockers to enterprise adoption: where does your data go?
Got questions or want to connect around Drupal AI or implementation strategies? Drop by the Drupal AI Slack channel or check out the Drupal AI LinkedIn page.
